Everyone, including tigers, seems to know luxury when they feel it. But what is luxury? We decided to investigate but, as it was late, we thought a bed would be a good place to start.

There are many bed brands in South Africa, some of which claim to be luxurious, but which one would help us find the answer?

Our investigation required many hours of dedicated research under a blanket of secrecy, often working through the night. We tested beds that were firm, medium and plush. We even tried extra plush. Most of the time, while the beds were often comfortable, we couldn’t really call them luxurious. We were in the dark. And the question was keeping us awake at night.

Then we tried out the new Slumberland range, and that’s when our research fell apart, because no matter how often we lay in bed to ponder the question, we kept falling asleep. Not ones to give up so easily, we spent many nights on a Slumberland, and were prepared to spend many more.

To shed light on the subject, we spoke to the folk who make Slumberland, and learned that their formula for luxury was to combine a ‘no-partner-disturb’ adaptive spring system that provides support where it’s most needed, eco- and health-friendly fillings, and super-restful fine fabrics.

It all made sense, but the ingredients to luxury don’t provide a definition for luxury. So, we slept on it some more. Until, finally, we had the answer:  When it comes to beds, Slumberland is the definition of luxury.

Slumberland truly is ‘the most comfortable place in the world.’ Tigers know that, and now, thanks to our investigation, you do too. It’s purrfect.